Imagine if you will that you live in rural America. There is no Trader Joe’s, no Whole Foods, no Sprouts, no local health food store to buy from. Instead once a week or so you drive 30 minutes to 2 hours to the nearest grocery store to you. And that grocery store is Walmart. Could you eat a “Real Food” diet in this situation?
For many of you it isn’t necessary to imagine this at all … this is your reality.
If you are aware that processed foods are unhealthy you probably feel much despair over this situation. Everyone knows the vast majority of food at Walmart is processed, much of it heavily processed, non-foods like Twinkies, processed cheese, and hydrogenated fats. That despair leads to anger … anger that better food is unaffordable or just plain unavailable. Many people are waking up and realizing what processed food is doing to us. Everyone sees the same celebrity chef shows and comes to understand that people with the money to shop well and time to cook are generally healthier. There is a beginning of a backlash against elitism in eating with ALL “from scratch cookery” being seen as a form of food snobbery. Grandma would be shocked to discover that her grandchildren view her cooking in that light! In her day cooking at home was the only sensible, healthy, affordable option. And that is still true today! You may not find the exact ingredients your favorite celebrity chef is cooking with at Walmart, but there is still simple “Real Food” ingredients at Walmart that’s affordable. It’s there, buried amidst the bad stuff.
I’m an occasional Walmart shopper … I seem to end up there for one little thing or another about once a month. And I agree that at first glance it looks like there isn’t much in the way of “Real Food” to be found at Walmart. Produce, yes, some organic dairy and that’s about all that jumps out at you. So I haven’t bought much food at Walmart for a long time. I’m blessed to live near several different healthy food centric stores, plus an abundance of local food sources. What I can’t source locally, I usually get in bulk buys with others who belong to my local farm. There are many readers though who don’t have those options though, so I wondered, what if I HAD to buy all my food at Walmart? How close to a “Real Food” diet could I get? This series is an exploration of how to get closer to a 100% “Real Food” diet with just Walmart as your food source.
This isn’t to say that Walmart is the only place rural people can get food … not at all! As a matter of fact it sounds crazy to say that it would be
, especially to those who live in cities. Isn’t food grown in the countryside after all? People in rural communities have many resources of which they may be unaware like someone in a nearby town selling beef or lamb, farmers markets or tiny micro-dairies that may go unnoticed. Connecting with other people in the area who are also seeking real food is always your best source for finding Real Food. The map shown here represents local farms and farmers markets all over the country. Visit LocalHarvest.org to find local food sources near you. You can also contact A Campaign for Real Milk for raw dairy sources in your area. Your local Weston A Price Foundation chapter leader can also help you locate raw dairy.
That said, you may notice something about this map: There is a wide swath of the rural US that has few farmers selling locally at the present time. And there are many people stating that local sources are simply unavailable to them … Walmart is it. There could be a number of personal reasons for this … Think of the young mother without a car living with her in-laws. Her mother-in-law drives to Walmart once a week and going with her is the only opportunity to buy food. Or a worker on shift work with a 24 hour Walmart they can stop at on the way to a second job to save on gas. Or a trucker with a small kitchen in the cab who can only stop somewhere with a large enough parking spot for his rig … don’t laugh, this happens. It’s the actual situation of my brother and the father of a friend
. In this economy, people have reasons as varied and individual as snowflakes for the need to shop at Walmart. This series is intended to help people who for whatever reason need or want to buy at Walmart. Their reasons are their own and I don’t question them. So let’s get to it!
Points to Keep in Mind
- Walmart wants to sell it’s high margin foods first and foremost – High margin foods are processed foods. High margin foods are where grocery stores make their money. So they will do everything possible to make processed foods catch your eye first. To make them look appetizing and easy. Look past the merchandising to find the “Real Food”. There will be no end cap display for plain white rice.
- Walmart does carry organic labels – Bob’s Red Mill, Newman’s Own, and Muir Glen are a few of the brands I’ve seen. They usually don’t have a lot of it on hand so you’ll have to really hunt amidst all the other labels to find them. They won’t take up much space and will typically be on the highest or lowest shelves.
- Walmart does do special orders – Walmart carries a much wider variety on their website than you will find in a typical store. If you find your Walmart carries the item you need, but just not enough of it you can ask the manager to order more. If the item isn’t at the store, but on the website, perhaps the store manager can order it. I plan to give this a try. If not, you can order it from the website. Walmart has free shipping on orders over $45.
- The prices here are not always the best – As you would expect, Walmart has some good prices on some “Real Food” choices. But keep in mind that is not always the case. Some items they only carry in small packages and the prices are quite high, similar to the health hood mecca stores like Whole Foods, or Trader Joe’s. I plan to research how these things might be had for prices somewhat closer to a typical bulk purchase.
- Many but by no means all of the choices will qualify as “Compromise Real Foods” – This is Sally Fallon’s, the founder of the Weston A Price Foundations, term for foods that while not ideal, are an OK choice to make if a compromise is needed for reasons of budget or availability. We should strive to make our diets rich in “Real Food” substituting compromise foods only as we must. And if we are doing all our shopping at Walmart compromises will be necessary. However, I won’t be including any food that Grandma wouldn’t recognize as food.
Also remember, the health food mecca grocery stores are expensive to shop in. Though I live close to Whole Foods, Sprouts, Central Market, and Natural Grocers I don’t buy a lot of my groceries from them. While I have found some excellent deals in all of these stores, for the most part they are the most expensive option. So don’t worry about not having them close by. They aren’t the affordable option and I tend to buy from them only items I haven’t yet found a cheaper source for. I buy about 20% of our food there. Not having one near you is not a huge deal.
Many of these tips work when shopping at your local grocery chain too. Special orders for instance, might be possible at HEB, Kroger’s, Aldi, Piggly Wiggly, Winn Dixie or Publix. Many simple “Real Foods” are available at most grocery stores.
Also, I’ll be striving to incorporate as many of Sally’s tips for cooking on a budget from the back of “Nourishing Traditions” as I can.
Next week we’ll begin with an overview tour of an Austin Texas Walmart’s “Real Food” options … See ya’ll then!
This post is part of series … Read the rest by following these links
Introduction: Can it be Done?
Part 1: A Quick Tour of Walmart
Part 2: Fruits and Vegetables
Part 3: Fats and Oils
Part 4: Meat and Bones
Part 5: The Dairy Section
Part 6: Pantry Foods
Conclusion: The Nature of Compromise
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This post is shared at Real Food Freak’s Freaky Friday, Real Food Whole Health’s Fresh Bites Friday, Too Many Jars in my Kitchen’s Fill Those Jars Friday, Butter Believer’s Sunday School, The Healthy Home Economist’s Monday Mania, Homestead Revival’s Barn Hop, Cooking Traditional Food’s Traditional Tuesday, Real Food Forager’s Fat Tuesday, Mamaldiane’s The Gathering Spot, Penniless Parenting’s Hearth and Soul Blog Hop, Kelly the Kitchen Kop’s Real Food Wednesday, This Chick Cook’s Whole Foods Wednesday and Food Renegade’s Fight Back Friday .























{ 14 comments… read them below or add one }
I have Walmart, Kroger, Food Fair, Brookshire Brothers, Randalls and HEB to choose from depending on how far I want to drive (up to 10 miles). I don’t buy that much food at Walmart simply because they don’t always have the best prices when it comes to food, unless it’s in a can or frozen, and mine doesn’t have the best produce selection. However I really don’t see much difference between any of these grocery stores as far as what they carry in foodstuffs except for HEB which does carry more ‘organic’ produce and specialty items-at a higher price of course because they are located in the upscale neighborhood 5 miles away. The local fruitstand does not carry local grown food, it is purchased in downtown Houston and comes from CA, FL and Mexico for the most part and is usually of a lower quality than the grocery stores carry and at the same price.
So I feel it’s a bit misleading to use Walmart to make your point. I think you could simply use the phrase “any mainstream grocery chain” and make your case. Also bear in mind that stores will carry what sells, so if the clientele only wants to eat processed foods because that’s what they like or that’s all they know, then that’s what the stores will carry. It’s great blogs like yours that will hopefully teach the younger generations about real food and how to prepare it, not just for health but for the simple good flavors as well.
Yes, I could have picked any mainstream grocery chain to make my point. I chose Walmart for the simple reason that it’s nationwide … everyone has access to a Walmart. And many, many people do shop there, probably about half of my relatives for starters. So people can relate.
In many parts of the US though, a Walmart is the closest grocery source, and perhaps the only mainstream source of food accessible. This is the problem of “Food Deserts” … many know about “Food Deserts” in the inner city, but what people don’t realize is that the problem is every bit as serious for people in rural areas. Take a look at this USDA interactive map of food deserts across the country. The first thing you’ll notice are large food deserts in rural areas, particularly in the west. I live in a semi-rural semi-suburban area east of Austin, and even here people commonly travel 30 minutes to the grocery store (HEB or Walmart) and shop once a week. In many parts of rural America, Walmart is the mainstream grocery store, and the only one close enough to drive to. Here’s a few links talking about the issue starting with an excellent overview from the blog “Food Mapping: A Visualization of Eating Local”:
Structural Impediments to Local Food – Rural Food Deserts
Food Deserts Spread in Rural America
Welcome to the Food Deserts of Rural America
Food Deserts Spread to Rural Communities
And that’s just the USDA food deserts … The “Real Food” deserts are even larger! For example I have friends in Beaumont whose son and daughter-in-law make a bi-weekly trek to Houston (2 hr drive each way) to buy organic food for their toddlers. Now Beaumont has several Walmarts, HEB’s and Krogers but not one Whole Foods or Sprouts. I’m from Houston too and know well the variety of food available there … while the real food on offer isn’t as readily available as it is in Austin there are still a number of Whole Foods and health food stores. In Houston or Austin it’s easy to take that kind of access for granted. East Texas simply does not have that kind of “Real Food” accessibility.
In any case, my point is that many more people want to buy “Real Food” than have ready access to it. Amongst the shoppers at any given store are a few who want “Real Food” and are looking for ways to get it. This series is aimed at them. It is intended to be a kind of guide to becoming a “Real Food Ninja” of sorts, finding real food in the places least likely to have it … Walmart just springs to mind here. For the most part anything discussed in this series could be done at any mainstream grocery chain. In this way we can help expand the selection for everyone.
I’m so glad you think my blog is great! I hope that all our efforts as bloggers will help young people learn from our experiences … some of my experience has been in finding “Real Food” in unlikely places.
Kathy! This is a great post! I look forward to reading more in this series. I know that I am extremely fortunate when I read comments from others on my blog about not being able to source quality food. Like you, I have a local mega Walmart that sells food, but I haven’t been in there in months. I may need to go in the spring to look for garden supplies but that’s about all I need it for these days.
I do like your point about buying from local farmers as an option outside of Walmart even in these areas. I think this is key to avoiding the processed junk. We need to think like our ancestors in this way. That is how most of them ate.
Yes indeed buying food directly from ranchers and farmers is the most likely way to find real food in many of these spots. Since it’s a semi-advanced skill though, hunting & finding producers particularly in places without established farmers markets or that have very cold winters, I thought I’d talk about something a little easier to ponder first. My thinking is with Walmart or another mainstream grocer, you might be able to make it about a 1/3 of the way … maybe I’ll be surprised and find we can do even more
… that would be fantastic! By then with some experience under our belt getting in touch with producers will seem less intimidating. So we’ll see how things develop.
Also, ordering online is a good possibility for many. Amazon has a wide selection of non-perishables and offers free shipping for many. Walmart will also ship food items to your home. I order some staples from Amazon myself for a pretty good price. I know some people have trouble receiving shipments due to living in pretty remote locations or that security wise it’s somewhat risky to have things dropped at their home. I’ll try to look into some options for this situation as well.
Very informative! Well, I’m luckier than I knew. We’re living in the tri-cities area of northeast TN and I thought it was desolate and lacking in options since I came from Chicago, but we have several chains here, WM, EarthFare & FreshMarket. These last two are ridiculously expensive. AND we can get raw milk, grass-fed beef directly from the farmer and the farmer’s markets are absolutely thriving here. Now if only we’d get a Trader Joe’s I’d be in heaven.
I visited an EarthFare when staying with my parents in Huntsville AL a couple years back … very nice store but yes it was expensive! I was very glad though to have a quick option for some good eats during our stay.
I love practical posts like this. I’ve never shopped at Walmart but I’m sure it takes similar skills to find real food at other mainstream stores. I’ll be looking forward to the rest of your series!
I also like that map. It looks like here in Colorado we’re in better shape than a lot of the West but man do we have nothing on the East! I’m jealous.
This is great information! I do a lot of shopping at WalMart because it’s all they have, and happen to know that they will ship ‘site to store’ online for free! So if you can plan some in advance, you can get the organic items they have online shipped right to your store and then pick it up on your trip.
Thank you for this! While we do have several farmers markets in the summer for local produce, NONE of it is organic. So the choice is local/non-organic, or limited-organic-that-may-not-be-very-fresh at a conventional store. The nearest Whole Foods/Trader Joes is 150 miles away. I get so frustrated reading the real-foodie blogs calling for organic this and grassfed that, knowing it’s next to impossible for me to get.
This is great! I included Walmart in my book as a resource for healthy foods for this very reason.
THANK YOU!!! THANK YOU!!! THANK YOU!!! I have been needing a post like this FOREVER!!! I live in a small rural area where Wal-Mart is the main option. We have 2 other grocers that I will patronize if there’s a special on eggs or cheese and while they’re more expensive and I’m not sure the ‘Real’ factor is much greater than that of Wal-Mart, I’ve begun giving them more of my meat and produce dollars. For sure, the meat at our middle-of-the-road grocer just tastes better than the Oscar Meyer packaged lunch meat from WM. Not to mention, it’s cheaper to shop the deli’s weekly specials. I do, however, still get my chicken from WM b/c our grocer doesn’t carry a hormone/abx-free option (Harvest brand @ WM). And the avocadoes @ WM are bigger and fresher than our local grocers. The little place will run a special for 99-cent avocadoes, but they’re all mushy or microscopic.
Our farmer’s market is LITTLE BITTY, and since I still have so much to learn, much of what they carry doesn’t fall in to my recipe repotoire. As a working mom, I don’t have time to be running all over the place, and most farms I’m finding are at least 30 minutes away. I simply can’t afford the extra gas and still pay for the food. A friend of mine uses Amazon to get toiletries and such, but I’ve yet to find much else to merit paying $80/year membership.
I was delighted to find the ‘Spectrum’ brand of coconut oil @ WM for much less than at the health food stores (even if it IS refined) and Red Diamond sea salt @ our middle-of-the-road grocer. I could probably get it cheaper online, but not once you add in the S&H. I also buy the store-brand milk @ our grocer b/c the label doesn’t mention hormones. I tried raw milk for a while when my girlfriend still lived here, but my kids didn’t like it and I don’t drink milk period. And it was so hard to nail her down to get to the farm out of town to pick it up.
I appreciate IMMENSELY this post!!!
When I was a truck driver, Walmart was my only choice for something resembling food. Truck stops are mostly convenient stores with a fast food joint in them – nothing to eat. (Except in Wisconsin, for some reason, they actually sold produce and cheese in truck stops there).
They sell directories of truck stops, so you can find them, listed by state and interstate. Mine had locations of Walmarts written in everywhere I went cause I added them! Walmart is usually right off the interstate, has parking sufficient that I wouldn’t get trapped, and had food of the non-candy and non-chip variety. I hit one at least once a week, and if I was lucky, twice.
I bought produce for making salads, fresh fruit, real cream for my coffee, cheeses, organic yogurt and usually a rotisserie chicken (I could eat enough of it in one day to fit the rest in my cooler).
Sometimes, it is the best choice.
Granted, I’ve been home a few years now and haven’t hit Walmart more than once a year since. I can’t stand them. It’s not the best choice HERE where I can get pastured beef, pork, chicken and eggs from a local farm, loads of fruits and veggies from my farmer’s market (and my garden!), raw milk and pastured butter actually DELIVERED to my house.
But once upon a time, Walmart was all that stood between me and a diet consisting entirely of Pizza Hut, McDonald’s and Taco Bell.
Sorry Jpatti! This one got stuck in the spam filter this week … A lot have been doing that lately and with the new job this week I didn’t notice :-O.
I’ve seen a copy of that directory you mentioned and it is way cool for road trips. I’d love to have a copy but I think they are pretty expensive.
What a great idea! I’m excited to read this series and will definitely share with others. I have an abundance of “real food” options around me in Atlanta, but not too far away in rural parts of the state, Wal-mart is often the only option. Can’t wait to read more!
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